Most internet merketers will tell that writing articles as part of their marketing campaigns isn’t particularly a job that they like or relish doing. The truth is that most people feel this way when they first start out. What’s important is to remember that you don’t really need to be a good writer as long as you can get your message across to your audience you’ll soon get the hang of it.
Most beginners become anxious about writing their first article to the point where they come to a stand still and don’t get anything done. Once the first couple of articles are out of the way it becomes much easier so the thing to do is just make a start and don’t stress about it too much. If you really can’t face the thought of writing then you could go to somewhere like elance.com and find hire someone to write for you.
Here are some points to remember when writing your articles:
Use Catchy Titles
Try to use catchy headlines to entice people to read your article. Another important thing to remember is to work your keyword into the title wherever possible. This is because it is the first place the search engines look in deciding where to rank a website.
Article Content
Make your content relevant to the titles. Don’t write your article like a sale pitch, just provide the reader with useful information that will help them out in some way. First and foremost write for the people that will read your article and not for the search engines. Try and put your keyword(s) in the first paragraph or couple of sentences and don’t stuff your articles with too many keywords as Google may look upon this as a form of spamming. A good rule of thumb is to put your keywords about every one hundred words.
Word Count
The sweet spot for this is between 500 – 750 words. Too long and people may get bored and too short and the search engines may regard it as not having enough content for their readers. If you find that you have written too many words look at how you can break it down into more articles. You may find you get two or three articles from one piece of work.
Resource Box
This your chance to tell the reader a little about yourself and to try and entice them to click the link to your website. One way of doing this is by asking them a question or making them an offer of a free e – book or something of the like. The resource box is also very important for building back links to your articles.
So there you have it, these are the basic principles of writing articles and all you need to do next is rinse and repeat as much as possible. Before you know it you’ll soon become proficient at creating articles and who knows you may even begin to enjoy it.